UX Audit Packages

Ux/UI Auditing

What is a UX Audit?

A UX (User Experience) audit is a comprehensive evaluation of a digital product's user experience. This process involves systematically assessing various aspects of the product to identify usability issues, areas for improvement, and opportunities for enhancing the overall user experience. The audit typically includes heuristic evaluations, user testing, and analysis of user data to provide a holistic view of how effectively the product meets the needs and expectations of its users.

Why you should ask us to conduct a UX audit?

A UX Audit's value lies in its ability to provide actionable insights and recommendations for improvement. By uncovering usability issues and understanding user behaviour, a UX Audit helps businesses make informed decisions to enhance their digital products.

Improvements based on audit findings can lead to increased user satisfaction, higher engagement, and better conversion rates. Additionally, a well-conducted UX Audit can identify potential barriers to accessibility, ensuring that the product is inclusive and usable by a broader audience.

A UX Audit is a thorough analysis of your website or app to identify usability issues and areas for improvement. Our goal is to enhance the user experience, ensuring that your digital products are visually appealing, intuitive, accessible, and efficient.

A UX audit is also a powerful way to understand your website's current position, how it is failing and where it sits against your competitor landscape. Understanding this can provide the backbone of a brief when considering a new website. With the resulting document, business owners and marketing professionals can enter into the redesign and build armed with key considerations to be addressed.

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Our UX Audit service

We break down our UX Audit into several key areas to ensure a comprehensive evaluation. Our evaluation timeframe is relative to the complexity of the website we are being asked to evaluate and start at 5 days.

We also include a consultation meeting, where we discuss the key findings with you, along with recommendations for ways forward.

Here’s how we do it:

Visual Aesthetics

First impressions matter. We evaluate the visual design of your digital product, including colour schemes, typography, and overall layout. Our goal is to ensure that your design is visually appealing and aligns with your brand identity.

The very beginning of a user's journey is in the first 10 to 30 seconds. In these moments we act with our lizard brain. Do we like it, yes or no? If the answer is no, we move on to a competitor's website instead.

User Experience/Journey

Using tools like HotJar and Google Analytics, we analyse user behaviour to understand how visitors interact with your site or app. We track user journeys to identify friction points and optimise the flow, ensuring a seamless and intuitive experience.

Information Architecture

A well-organised structure is crucial for usability. We assess your information architecture to ensure that content is logically organised and easily navigable for your users. This includes evaluating sitemaps, navigation menus, and the overall content hierarchy.

Accessibility

Inclusive design is essential. We check your digital product against the accessibility standards defined by WCAG 2.2 (AA Standard), to evaluate its usability for impaired visitors and provide you with recommendations on how to make improvements.

This includes evaluating keyboard navigation, screen reader compatibility, and colour contrast.

Best Practices for Coding Standards

Clean, efficient code is the backbone of a performant website or app. We review the rendered HTML through Google Chrome to ensure it adheres to best practices from a UX (User Experience) point of view. This helps improve general accessibility and page performance.

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Page Performance

Speed matters. We analyse page load times and overall performance to ensure your site or app is fast and responsive. Slow performance can frustrate users and lead to higher bounce rates, so optimising page speed is a key focus.

Webflow

What is Webflow?

Webflow is a powerful web design tool that combines the flexibility of a visual editor with the control of custom code. It enables us to design, build, and launch responsive websites visually, while also giving us the ability to write clean, semantic code.‍

Why We Use Webflow:

Visual Development: Webflow’s visual editor allows us to design and develop simultaneously, ensuring that what we see is what we get. This streamlines the workflow, speeds up the development process and keeps a focus on clean, performant code.

Responsive Design: We can create responsive designs that look great on all devices, from desktops to mobile phones, ensuring a consistent user experience.

Interactivity: Webflow’s interactions and animation tools let us add dynamic, engaging elements to your site without relying on additional plugins or custom code.

SEO-Friendly: Webflow is SEO-friendly out of the box. That's all I have to say about that.

CMS: The built-in content management system (CMS) allows for easy content updates, empowering your team to manage the site without needing extensive technical knowledge.

Hosting and Performance: Webflow provides fast, reliable hosting with built-in security features, ensuring your site is always up and running smoothly.

Flutterflow

What is Flutterflow?

Flutterflow is a revolutionary no-code platform for building mobile apps. It uses Google’s Flutter framework, which allows for the creation of natively compiled applications for mobile, web, and desktop from a single codebase.‍

Why We Use Flutterflow:

Speed and Efficiency: Flutterflow’s drag-and-drop interface accelerates the app development process, allowing us to build complex apps quickly without compromising on quality.

Customisable: Despite being a no-code platform, Flutterflow provides extensive customisation options, enabling us to tailor the app to your specific needs.

Cross-Platform: Apps built with Flutterflow work seamlessly on both iOS and Android, reducing development time and costs.

User-Friendly: The platform’s intuitive design makes it easy for us to iterate and test features, ensuring a smooth and polished final product.

Integration: Flutterflow supports integrations with various APIs and services, allowing for the creation of feature-rich applications.

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WordPress

What is WordPress?

Sometimes you just need the power and unrivalled flexibility that WordPress provides. Before we explore WordPress as a solution, we first take the time to understand if your website really needs the extra flexibility it can provide. This is because we don't like to deliver over-engineered solutions.

WordPress is a highly flexible and powerful content management system (CMS) that powers a significant portion of the web but we only offer it for edge case requirements. It is known for its extensive plugin ecosystem and customisable themes.‍

Why We Use WordPress:

Flexibility: WordPress can be used to build virtually any type of website, from simple blogs to complex eCommerce sites, thanks to its vast library of plugins and themes.

Customisation: With WordPress, we can create custom themes and plugins to meet the unique requirements of your project, ensuring a tailored solution.

SEO-Friendly: WordPress is built with search engine optimisation (SEO) in mind, and there are numerous plugins available to help enhance your site’s visibility on search engines.

Community Support: The large and active WordPress community provides a wealth of resources, plugins, and support, ensuring that we can find solutions to any challenges that arise.

Ease of Use: Once set up, WordPress is user-friendly, allowing your team to easily update content, add new pages, and manage the site without needing extensive technical expertise.

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Why Choose Luminous Industries for Your UX Audit?

Our heuristic approach to UX evaluation ensures that every aspect of your digital product is thoroughly examined and optimised. Here’s why you should partner with us:

Comprehensive Analysis: We cover all critical aspects of UX, from visual aesthetics to coding standards, providing you with a detailed and actionable audit report.‍

User-Centric Approach: By focusing on real user data from HotJar and Google Analytics, we ensure that our recommendations are based on actual user behaviour and needs.

‍To enable us to conduct our evaluation, we require you to install HotJar on your current website. We will discuss the appropriate account setup and cost with you before creating your HotJar property, on our account.

We also require HotJar to collect data for a minimum of 30 days. The exact period of time is relative to your current website traffic but the aim is to allow enough time to collect meaningful information against a cross-section of user demographics.

‍Expertise and Experience: Our UX expertise brings years of experience and knowledge of best practices to every audit, ensuring high-quality insights and recommendations.‍

Continuous Improvement: We don’t just identify issues; we provide practical solutions and offer ongoing support to help you implement changes. We will also invite you to enter into our ongoing review program to check the performance of the website against ever-changing user needs and trends.

Unlock User Satisfaction with the Power of a UX Audit