Our five-step process delivers meaningful results.
Luminous Industries has honed a design process which has helped us deliver consistent solutions for our clients which are both effective and eye-catching.
It's simple, we stick to the plan but remain agile while we do it. We start by truly understanding your business, not just at the surface but at a fundamental level. We know that the investment you make in us to deliver for your business goals and ambitions is no small thing.
We also understand that you need solutions that work positively for those goals and that as a byproduct, it needs to look amazing in the eyes of your target market. That is why we stick to the plan.
Research & Discovery
We begin by diving deep into understanding your business, goals, and audience. Through in-depth discussions and research, we gather all the essential information to fully comprehend your project.
This phase ensures we are completely aligned with your vision and objectives right from the start.
For us, this foundational step is crucial for a successful outcome. We dedicate significant attention and respect to this part of the process. In simple terms, we ask: Who are you? Why do you exist? What challenges are you trying to solve? And what’s at stake for you?
Strategy
Next, we develop a strategic plan tailored to your specific needs. This involves setting clear goals, identifying key challenges, and outlining what success looks like for you.
Our strategy phase lays the groundwork for a focused and effective design process. This ensures that all our efforts are directed towards achieving your desired outcomes. Whether we are working on your brand, your digital touch-points like your website or any other marketing collateral we take a long-term view to ensure that the solution we create for you has longevity.
Design
With a solid strategy in place, we move on to the design phase. Here, we create visual and functional designs based on the insights and data collected.
For us, this starts with creating what we call stylescapes. By curating a set of possible design directions befitting your project we define the art direction appropriate to your target audience. This takes the form of curated examples of design movements through the lens of your project.
Working from low to high-fidelity your project comes to life according to real insights gathered during the discovery phase and in collaboration with you.
Production
Once the design is finalised, we then start to apply it to the in-scope project deliverables. For branding projects, that might include the full sweep assets appropriate to your brand touchpoints. This usually includes marketing collateral as well as your business website.
For websites and apps, we use platforms like Webflow, Flutterflow and if the scope requires it, WordPress, to ensure robust, scalable and user-friendly solutions.
Our development process is meticulous, focusing on clean code, performance, and accessibility to deliver a seamless user experience.
Launch & Optimisation
The final step is launching your project and ensuring it performs optimally. Luminous Industries will handle all aspects of the launch, throughout the deployment process.
Post-launch, we will invite you to subscribe to our ongoing monitoring program. Our program keeps an eye on the performance of your project whether that be a website, app or brand. We identify any changes in user trends, technology or performance to make sure your project is still fit for purpose.
From the outset, we are confident of our solutions but over time user behaviours and markets change. Understanding these trends and how to leverage them to improve the experience of your website and other touchpoints ensures that they are current, helping you to retain and increase your market share.
To help us do that we use tools like Google Analytics Screaming Frog and HotJar, among others to ensure continuous improvement and success.