Strong brands are memorable because they have personality, wit and empathy.

Branding & Digital Identity Systems

We create powerful, memorable brands

Whether you’re just starting to think about your brand or looking to refresh your existing brand identity, we’re here to help you create a powerful, memorable brand that resonates with your audience visually and emotionally. Branding is in our DNA and a vital part of UX Design to get right. Wherever you are in your brand journey, we have you covered with strategic thinking that inspires a smile in the mind.

What is Branding and Identity?

Branding is the process of creating a unique name, design, and image for a product or service in the consumer’s mind, primarily through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Identity is the visual aspects that form part of the overall brand. This includes your logo, colour palette, typography, and other design elements that make your brand instantly recognisable and distinct from your competitors.

Together, branding and identity are crucial for building a strong, cohesive brand that tells your story and connects with your audience on an emotional level.

Our Branding and Identity Services

We break down our branding and identity service into several key disciplines to ensure a comprehensive and impactful brand strategy. Here’s how we do it:

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Brand Strategy

A strong brand starts with a solid strategy. We work with you to define your brand’s mission, vision, and values. We conduct market research to understand your target audience and competition, helping us craft a unique value proposition that sets you apart.

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Visual Identity

Your visual identity is the face of your brand. We create a cohesive visual system that includes your logo, colour palette, typography, and imagery. These elements are designed to work together harmoniously, ensuring your brand is instantly recognisable and memorable.

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Brand Guidelines

Consistency is key to building a strong brand. We develop comprehensive brand guidelines that outline how to use your visual identity elements correctly. This ensures that everyone involved with your brand, from designers to marketers, maintains a consistent look and feel across all touchpoints.

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Messaging and Tone of Voice

Your brand’s voice is how you communicate with your audience. We help you define a consistent tone and style for your messaging that reflects your brand’s personality. Whether it’s friendly and conversational or professional and authoritative, we ensure your voice resonates with your target audience.

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Marketing Collateral

From business cards to brochures and social media graphics, we create a suite of marketing materials that reflect your brand’s identity. These assets ensure your brand is presented consistently and professionally in every interaction.

Brand Audit and Refresh

If you have an existing brand, we offer brand audit and refresh services. We evaluate your current brand identity and strategy to identify areas for improvement. Then, we help you modernise and refine your brand to stay relevant in a constantly evolving market.

Webflow

What is Webflow?

Webflow is a powerful web design tool that combines the flexibility of a visual editor with the control of custom code. It enables us to design, build, and launch responsive websites visually, while also giving us the ability to write clean, semantic code.‍

Why We Use Webflow:

Visual Development: Webflow’s visual editor allows us to design and develop simultaneously, ensuring that what we see is what we get. This streamlines the workflow, speeds up the development process and keeps a focus on clean, performant code.

Responsive Design: We can create responsive designs that look great on all devices, from desktops to mobile phones, ensuring a consistent user experience.

Interactivity: Webflow’s interactions and animation tools let us add dynamic, engaging elements to your site without relying on additional plugins or custom code.

SEO-Friendly: Webflow is SEO-friendly out of the box. That's all I have to say about that.

CMS: The built-in content management system (CMS) allows for easy content updates, empowering your team to manage the site without needing extensive technical knowledge.

Hosting and Performance: Webflow provides fast, reliable hosting with built-in security features, ensuring your site is always up and running smoothly.

Flutterflow

What is Flutterflow?

Flutterflow is a revolutionary no-code platform for building mobile apps. It uses Google’s Flutter framework, which allows for the creation of natively compiled applications for mobile, web, and desktop from a single codebase.‍

Why We Use Flutterflow:

Speed and Efficiency: Flutterflow’s drag-and-drop interface accelerates the app development process, allowing us to build complex apps quickly without compromising on quality.

Customisable: Despite being a no-code platform, Flutterflow provides extensive customisation options, enabling us to tailor the app to your specific needs.

Cross-Platform: Apps built with Flutterflow work seamlessly on both iOS and Android, reducing development time and costs.

User-Friendly: The platform’s intuitive design makes it easy for us to iterate and test features, ensuring a smooth and polished final product.

Integration: Flutterflow supports integrations with various APIs and services, allowing for the creation of feature-rich applications.

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WordPress

What is WordPress?

Sometimes you just need the power and unrivalled flexibility that WordPress provides. Before we explore WordPress as a solution, we first take the time to understand if your website really needs the extra flexibility it can provide. This is because we don't like to deliver over-engineered solutions.

WordPress is a highly flexible and powerful content management system (CMS) that powers a significant portion of the web but we only offer it for edge case requirements. It is known for its extensive plugin ecosystem and customisable themes.‍

Why We Use WordPress:

Flexibility: WordPress can be used to build virtually any type of website, from simple blogs to complex eCommerce sites, thanks to its vast library of plugins and themes.

Customisation: With WordPress, we can create custom themes and plugins to meet the unique requirements of your project, ensuring a tailored solution.

SEO-Friendly: WordPress is built with search engine optimisation (SEO) in mind, and there are numerous plugins available to help enhance your site’s visibility on search engines.

Community Support: The large and active WordPress community provides a wealth of resources, plugins, and support, ensuring that we can find solutions to any challenges that arise.

Ease of Use: Once set up, WordPress is user-friendly, allowing your team to easily update content, add new pages, and manage the site without needing extensive technical expertise.

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Why Choose Luminous Industries?

We believe in the power of a strong brand. Our experienced team of designers and strategists is dedicated to helping you create a brand that not only looks great but also tells a compelling story. We take the time to understand your business and your audience, ensuring that your brand resonates on a deep, emotional level.