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We craft brand experiences for websites & Digital Media.

At Luminous Industries we believe that a website isn't just a marketing tool or information resource. We believe that your website is an experience that should reflect your brand, not just visually but in every way that reinforces your brand's mission, values and voice.

Every brand is unique. They have different audiences, personalities and promises to the people they serve. We are passionate that a brand's digital touch points deserves to be experienced in ways that 'cookie cutter' website design don't satisfy. That is because audiences today are more design aware than ever and expect sophisticated user experiences.

With a user centred design process and a flare for creativity, we take great care to understand the brands we work with, their goals and their audiences' needs. Through our discovery process, we produce digital brand experiences that delight audiences, work hard to meet business goals and express brand personality.

Latest Project:

Alison is a brilliant personal trainer working with elite athletes. These include racing drivers, dancers and football players.

Having created a reputation as an excellent, personal trainer, Alison bases her training structure on science and the unique needs of her clients. To reflect her experience and success, Alison needed a new brand and website that conveyed her values, mission and expertise with passion, energy and integrity.

View the project
Case Study:

Known for Telling brand stories, Creating user-centred websites &:

Branding & Visual Identity

  • Brand strategy development
  • Brand identity design (logo, typography, colour palette)
  • Visual identity system creation (brand guidelines)
  • Brand messaging & tone of voice development
  • Brand naming & tagline creation
  • Brand storytelling & narrative development

Digital Design Thinking

  • User research & empathy mapping
  • Ideation workshops & brainstorming sessions
  • Prototyping & rapid iteration
  • User testing & feedback collection
  • Collaborative problem-solving sessions
  • Customer journey mapping
  • Design strategy development

Digital Creative Direction

  • Creative direction & vision setting
  • Leadership & management of creative teams
  • Ideation & conceptualisation of creative ideas
  • Brand consistency & identity development
  • Trend analysis & integration of innovative approaches
  • Performance evaluation & optimisation strategies

Something about Matthew Laakvand:

Digital media is something that has always fascinated me from the very beginning of my career, almost 25 years ago.

Coming from a fine art pathway in my early years, I went on to read a degree in Communication Design. A degree that allowed room for the exploration of digital media and traditional graphic design, while also heavily weighted in research and discovery; it laid the foundations for my creative thinking to this day.

Starting out as a graphic designer and illustrator, my passion soon turned to user experience but not as we understand it today. Then it was a form of storytelling and an experience of a brand in a storm of Flash-based websites and other interactive media. Truly unique, engaging experiences that gave way to highly functional and performant experiences that lacked personality.

Today we live in a golden age of digital design. It is now possible to express a brand's personality in digital media and web design, while continuing to remain performant, accessible; while hardworking for SEO. This is what Luminous Industries exists to do, illuminate brand stories and elevate them above the 'cookie-cutter' competitor landscape.

"Thank you for sending over the posters, they look great and exactly what we were looking for."

Chloe
Solent Partners

"This is a testimonial thanking Matt for the work he did for this organisaton."
Bob
Council

"This is another testimonial thanking Matt for the work he did for this organisaton. The client was very happy"
Sam
Council

"And this is another testimonial thanking Matt for the work he did for this organisaton. The client was very happy. Really, really happy"
Mark
Council

"I just wanted to thank you for our meeting yesterday, especially for enlightening us with some new ideas!"
Maz Garside ~ Marketing Communications Officer, Solent Partners

"And this is another testimonial thanking Matt for the work he did for this organisaton. The client was very happy. Really, really happy"
Mark
Council

What people say

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